
By KEITH LAING
THE NEWS SERVICE OF FLORIDA
THE CAPITAL, TALLAHASSEE, July 9, 2009……….Filling the shoes of a 6-foot-8 man is no easy task, especially one who has been at the job for nearly 30 years. But that is task of three Leon County Democrats who call themselves friends but will be opponents in next year’s Senate District 6 primary.
With Senate Minority Leader Al Lawson preparing to leave the Legislature that he has been a member of since 1982, the race to replace him has drawn two former Tallahassee representatives who want to follow his path from the House to the Senate and an educator who wants to jump straight to the upper chamber.
Lawson, who was elected to represent one of the Panhandle’s few Democratic-leaning districts in the Senate in 2000 after 18 years in the House, will face term-limits next year and is running for the U.S. Congress. The institutional memory that will go with Lawson to Washington, D.C. should he be successful is why the race to succeed him is so important, former state Rep. Curtis Richardson told the News Service of Florida in an interview in which he sized up the field that has quickly become crowded.
“Sen. Lawson is leaving after 28 years, which will create a leadership void for our area,” said Richardson, who served in the House from 2000 to 2008. “That’s why I’m running, to make sure that we still have the same level of representation, especially because we have two sophomore legislators in the House and Rep. (Michelle) Rehwinkel Vasilinda has gotten a challenge so we may have another freshman.”
Richardson and the other two candidates to replace Lawson – former Rep. Loranne Ausley and Florida Association of District School Superintendents chief executive officer Bill Montford – have about a year to introduce themselves to the parts of the nine county district that are not within shouting distance of the Capitol.
That could be the key to determining which one of them will be sworn-in after next November’s elections, Richardson said, and it explains why they are all already on the campaign trail.
“Politics in this area is retail,” Richardson said. “People want to know you and feel like you’re a part of the community, not just showing up at the times when you’re looking for votes. They want to know you understand their values.”
Ausley agreed, adding that the state worker-packed district is an informed electorate, making it one that will not easily be satisfied with platitudes. That’s why she has been pressing the flesh too, she said.
“Folks in these counties know about government and they want to know their politicians,” she said.
Ausley, Richardson and Montford are all Tallahassee-based – and will have to get out into the other areas of the district too. Despite attending both Florida A&M and Florida State universities, Lawson grew up in rural Midway before making his life in Tallahassee, giving him a natural connection to the non-Tallahassee parts of the Senate district.
While the Republican Party of Florida has drawn attention for a perception that its leadership chooses candidates for some races, and tries to push other candidates out of the primary, Ausley said that isn’t happening on the Democrat side.
“The party’s not ever gotten involved (in primaries),” Ausley said. “It’s up to us to prove our case to the voters and go from there.”
The candidates all agreed that it will take money to reach those deciders, making fundraising another possible determinant in the three-way race Montford compared to “a tennis match among friends.”
“It’s a large district,” he said. “It’s going to take a good deal of money to cover it.”
And with the primary 13 months away, they will have to watch how they spend it, Montford said. That’s why he has not made any staffing moves yet, despite the fact that he raised $110,000 from the beginning of April to the end of June.
“Once you hire staff, you’ve got to start paying them,” Montford said. “I’m just doing fundraising and renewing old acquaintances.”
On both counts, Montford said his background in education may be helpful. It’s produced a lot of grateful friends who might see fit to donate and volunteer for his campaign, he said.
“I’ve been in the school system so long, I hope my reputation as an educator among my former students and parents is solid and I’m looking forward to getting reacquainted with them,” he said.
Ausley, who has already launched a campaign Website, said she thought it would take between $250,000 and $500,000 to win the race. She has raised $170,000 in the first two quarters of 2009, she said. The deadline for state candidates to report fundraising for the second quarter is Friday.
“We’re getting ready to find out where everybody is,” Ausley said. “It’s really disgusting if you think about it, but if you look at back 2000, $750,000 was spent on the airwaves back and forth among interest groups. I hope it doesn’t get to that, but money is important.”
Richardson, who has not yet released his fundraising figures, said he took a different lesson from the campaign that produced Sen. Lawson, saying he would spend around the same amount that Lawson did in his race.
“Sen. Lawson won the district with about $200,000,” Richardson said. “That was some time ago, but I think you can do it for about that. I don’t think money will be what determines who win this race. You have to be able to get your message out, but money doesn’t vote. People vote.”
Richardson said the invisible money primary that is part of modern politics was never one that he was aiming to win.
“Knowing that I wouldn’t raise the most money, I got started early touching the people so they could know me and not make a decision based on a 30 second television commercial, radio spot or direct mail piece,” Richardson said. “That’s always been my strategy in the campaigns that I’ve run. I’ve never been a prolific fundraiser but what people will tell you about me is that there is nobody who will work harder or represent their district better.”
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7/9/09



